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19 June 2026

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Ashbrook places £18m JCB order

1 hour Ashbrook has placed an £18m order for almost 270 machines from JCB, including the company’s first ever X Series tracked excavators, alongside Loadall telehandlers, site dumpers, and compaction equipment, through Gunn JCB.

Founder James Ashbrook started the business in 1998, taking on farm and groundworks jobs using a machine borrowed from his father. Today, the business supplies equipment to the construction, agricultural and earthmoving sectors and operates a fleet of more than 3,000 machines. It employs more than 90 people across bases in Congleton and Warrington.

Managing director James Ashbrook said, 鈥淲e are extremely proud of how our family company has grown over the past 28 years into one of the most respected plant hirers in Cheshire, Staffordshire and the North-West, with a strong reputation for excellent customer service. We are now hiring a wide range of JCB machines including dumpers, Loadall telescopic handlers, excavators, rollers and powered access.

鈥淲e鈥檝e built an amazing team here over the years who frequently go above and beyond for our customers and who take genuine pride in the quality of our machines, we couldn鈥檛 have had the success we鈥檝e had without the people who work for us and to repay that commitment it is important to us to buy quality reliable machines from premium suppliers who stand by their word to make sure our staff have the backup they need to deliver top quality hire services to our customers.

鈥淲e bought our first JCB machine in 2013 and have progressively increased the size of our JCB fleet ever since. For the first time, we are investing in JCB X Series tracked excavators with the purchase of 145XR, 220X and 370X models. They have built an enviable reputation in the market, giving me real confidence that they will prove a valuable addition to our fleet and further enhance the service we provide to our customers.

鈥淭his is also our first JCB compaction equipment order, including soil compactors, strengthening our ability to deliver reliable, high鈥憄erformance compaction solutions for hire.鈥

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